Trusted creative decisions for some of the world’s biggest brands.

Art direction for NRLW through chisel.tv

Award winning, end-to-end creative services across international campaigns, brand systems, and million-dollar projects. My work is built to move brands forward as the world shifts around them.

Backed by over 15 years of agency-level experience across 60+ brands. Creative direction delivered via storytelling and design systems, for organisations where visibility and consequence come with the territory.

branding project by Danny Armstrong for Fireside Agency in Melbourne, Victoria.

For the W - NRLW Art Direction with Chisel (Copy) (Copy) (Copy) (Copy)

Australian Lustre by Trent Mitchell (Copy) (Copy) (Copy) (Copy)

Art direction for the AFL Accor partnership campaign ‘ Stay Where The Players Stay’. Working with Chisel - a Sydney based production agency.

A sophisticated mezcal bottle branding design created for one of the Gold Coast’s leading Mexican eateries Costa Taco, titled ‘ Costa Agave. The premium label design blends modern minimalism with authentic Mexican heritage, showcasing bold typograph

Graphics by Danny Armstrong for the Sabbi Clothing Moto collection shirts, hoodies and long sleeve tshirts.

Collection of colorful advertisements promoting a money management app called Money by afterpay. The ads feature various headlines, such as 'Start your Money Story', 'See, feel and know your Money differently', and 'See savings grow in up to 15 accou

Asics Gel Quantum 360V11 shoe graphic design element and asset rollout (Copy) (Copy) (Copy) (Copy)

Collection of frames from an ASICS sportstyle shoe campaign, rolled out across digital touchpoints.

Hand painting pictorials for Costa Taco signage at the new store in Burleigh Heads, serving margaritas, tacos and more right near James Street.

A person in a blue jacket with a red hood walking past posters on a brick wall. The posters promote cultural institutions and feature black-and-white images with yellow text reading 'Better IRL'.

An illustration for Costa Taco and Alfred’s Apartment Burrito night at the Palm Beach Costa Taco store. Custom illustration an design for the night.

Djulpan (Copy) (Copy) (Copy) (Copy)

Blue pub menu cover featuring a cartoon bartender in a tuxedo inside a bar window, with a speech bubble saying, 'If ya manners are no good, then neithers ya money!' Below, the pub's name 'Eltam Pub,' a tagline 'Still the friendly inn,' and a phone nu

A double-decker bus with colorful advertising for Monsuta alcoholic beverages, featuring Japanese characters, graphic illustrations of sumo wrestlers, and slogans like 'Giant Sized Taste' and 'NEW! Alcoholic Lemon.' The bus is on a city street with t

Costa Taco hospitality menu popup design. People holding a red Mexican-themed food menu with a black design, surrounded by trays of food and condiments at a restaurant or food stall.

Dimitris Pizza Box Design - Hospitality Packaging designer Danny Armstrong (Copy) (Copy) (Copy) (Copy)

Mindful Mixers - Natural food and drink packaging and label graphic design (Copy) (Copy) (Copy) (Copy)

AFLW player Taylah Harris doing gym and weight fitness workout on a shoot at Manly for ALL.com and accor .A woman in a pink sports bra and black workout pants lifts a barbell on her shoulders during a workout outdoors.

A close-up image of a green cap resting on a car dashboard, with a world patch on the front that reads "Hurry up & slow down Northern Rivers, Australia". The background shows a blurred green landscape and trees outside the car window.

Five colorful cans of craft beer aligned on a white surface, each labeled with different beer styles: Lager, Mid Ale, Stout, IPA, and Aus Pale, with respective alcohol percentages.

Three glass jars of preserved vegetables, including pickled jalapenos, pickled okra, and pickled radish, with labels indicating they are from Australia and made from locally sourced ingredients.

Bag of coffee with orange and black packaging labeled 'Ultimo Blend', specifying 450 grams, with text about dark chocolate, brown sugar, toasted almond notes.

Tourist pamphlets about an Italian wine experience, featuring a cover photo of an Italian city square with a vintage car and tourists, on a wooden surface.

Exterior view of two storefronts, Knox & Co. on the left with a black and glass facade, and Regent Cinema & Cafe on the right with a brick building and a large electronic billboard.

A person holding a white T-shirt with a colorful graphic design that includes a cartoon character and the phrase 'Only good boys make the cut.' Next to the shirt, on a wooden surface, there is a sticker of the cartoon character, a smiling figure with

Back of a black jacket with a cartoon plumber character and text saying "CALL NOW" on a residential house with workmen repairing the gutters.

A smartphone screen displaying an image of a man sitting on a red motorcycle outdoors near a building with a green roof and white walls, with a list of clothing and accessories on the left side of the screen.

A young girl with curly hair in a pink tie-dye dress and pink sneakers is depositing a postcard into a bright red mailbox with a black slot. The mailbox has the words 'Edge Post' and a note encouraging sending postcards to a person named Martin. The

No buzzwords round here.

It’s about ideas, craft, and work that survives contact with the real world.

If your work needs to hold up - it’s on. Let’s make something.