Project: Brand Material
Client: Keith Murwillumbah
Keith is situated in an old arcade in Murwillumbah; a cafe/bar that serves fine product of the local area. I was briefed on building a suite of branded work for them. After a brief consultation, I was able to pick apart their brand and collaborate with an employee and illustrator who had done work for them previously, to help create a suite of elements that I could roll out in collage form across a wide range of products for sale. Brookelin’s drawings were distinct enough to have created a brand feel in themselves, so there was some design theory put in place to control structure of how these sat as artwork on each individual product. The whole suite consisted of signage, labels, merchandise, menus, POS, decals, coasters and more.