Project: GWS Giants recruits campaign
This project was to come up with a brand for the GWS Giants Recruits campaign, which is aimed at encouraging young kids to join the AFL. Encompassing a range of brand elements, the brief was to also come up with a new female mascot character to appeal to young girls and not fit into the general stereotype of society's confounds. GiGi was created to accompany the existing giants mascot, G-man and together be used across Giants Recruits material. GiGi was made into a real-life football mascot and was premiered at the end of 2017.